Winning People Over with Heart

Golf Manager Magazin

15 February 2026

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Golf Manager Magazin

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A golf facility as an event location – not a contradiction, but the best marketing for the game itself. Peter Merck shows how it is done at Golf Lounge Resort in Hamburg. In his interview with Golf Manager he talks about the deliberate evolution from a pure golf training facility into a leisure, event and golf location, about hosting 250 to 300 events per year, about events as a powerful acquisition engine for new golfers, and about the two-storey driving range with artificial turf that doubles as a multi-layer venue for up to 5,000 people. His credo: quality over quantity – and winning people over with heart.

Key Points

Deliberate positioning as Hamburg’s best outdoor location, reaching well beyond the core golf audience
250 to 300 events per year – from weddings and corporate parties to concerts and opera arias
Events as an inexhaustible source for acquiring new golfers
Driving range with artificial turf and floodlights as a multi-layer stage for up to 5,000 people
Maximum capacity of 15,000 guests – security-checked, inspired by the Adele pop-up arena in Munich
Major music event planned for the 25th anniversary in 2030