Winning People Over with Heart

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Golf Manager Magazin

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A golf facility as an event location – not a contradiction, but the best marketing for the game itself. Peter Merck shows how it is done at Golf Lounge Resort in Hamburg. In his interview with Golf Manager he talks about the deliberate evolution from a pure golf training facility into a leisure, event and golf location, about hosting 250 to 300 events per year, about events as a powerful acquisition engine for new golfers, and about the two-storey driving range with artificial turf that doubles as a multi-layer venue for up to 5,000 people. His credo: quality over quantity – and winning people over with heart.

Key Points

• Deliberate positioning as Hamburg’s best outdoor location, reaching well beyond the core golf audience
• 250 to 300 events per year – from weddings and corporate parties to concerts and opera arias
• Events as an inexhaustible source for acquiring new golfers
• Driving range with artificial turf and floodlights as a multi-layer stage for up to 5,000 people
• Maximum capacity of 15,000 guests – security-checked, inspired by the Adele pop-up arena in Munich
• Major music event planned for the 25th anniversary in 2030

Topics

• Peter Merck
• Golf Lounge Resort
• Event-Location
• Freizeit
• Best Practice
• Driving Range
• Großveranstaltung
• Golf Manager
• Moorfleet
• Hamburg

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